B2b e-commerce involves online order transactions between businesses. The internet will allow you to run your b2b e-commerce successfully. It will enable you to create a professional b2b website which can attract customers and convince them that you offer quality products. However, it can be a challenging task, especially for newbies to run a successful one. They may find it difficult to look for potential customers. To enable you to run a successful b2b business, here are 5 tips to guide you:
Know your target audience
You will only succeed in b2b e-commerce if you know who your target customers are. With this, you will avoid passing the right message to the wrong people. Identifying them is crucial as you will know their dislikes and likes. With this, it will be easier for you to create a site that aligns with their expectations. When a b2b buyer lands on your site and finds a service that he/she expected, there will be high chances of conversion rate.
Choose the right b2b e-commerce platform
Some of the b2b e-commerce platforms lack advanced features to enhance the functionality of your business. In this essence, you need to consider essential features such as SEO friendliness, customization feature, payment gateways, reliable customer support and easy to use the platform. With this, customers will easily find you and get the best customer service.
Set a competitive price for your products
A competitive price is essential in every successful business. Most customers will consider the price to purchase your products while other will consider quality. With this, you can interact with your b2b buyers to know what will derive them to buy your products. Also, you can research to find out how competitors in the same niche are pricing theirs. Compare their products’ quality and yours. With this, you can come up with the best price and b2b buyers will choose you over your competitors.
Use high-quality images for your products and a clear product description
Images convey a crucial message about your products. If you use high-quality images, it will be easier for you to convince customers that your products are reliable. For you to succeed in b2b e-commerce, you need to look for ways to motivate customers to read your product description. You can achieve this by creating a short and clear product description.
Optimize your b2b e-commerce for mobile users
The mobile device will empower b2b buyers with knowledge of accessing your site from anywhere. Hence, you need to make your site responsive to smartphones and tablets to enable them to use the device of their choice. With this, you will enhance customers’ experience and increase sales.
— Jack Kosakowski (@JackKosakowski) 29 de enero de 2017