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Three focus points will help you find the best b2b ecommerce solution in the USA

Are you looking for the right b2b ecommerce solution in the USA? Then you have probably stumbled upon several different articles telling you which are the top choices, their functionalities, and prices and so on. And while this is great information to have, it can be hard to know if any of it will be helpful to you if you don’t know what it is that you will really need.

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You definitely need to look at your business and see what it needs, but if you are a beginner then this article is perfect for you because we will tell you what are some of the things that you need to focus on when you are looking for the perfect solution and it will be easy for you to find the right one once you have that information. Make sure to keep reading in order to find out more.

Look for mobile optimization

There is no other way around it and the fact is that if you want your b2b ecommerce to be successful then you need to make sure that the website is mobile optimized. A whopping 42% of shoppers use a mobile device during the entire b2b purchasing process, from searching, to researching and buying, and there is no information that suggests that this number will get lower, in fact it is the complete opposite.

However, since mobile responsiveness is something that has been around for a while now, you need to make sure that the platform can offer you much more than just making sure your ecommerce looks good on a smaller scale. You need to be able to simplify the searching and ordering process and the ecommerce should also include features such as click-to-call and more.

Make sure it will offer personalization

When you are working with b2b and when you are looking for the right b2b ecommerce solution in the USA, you need to make sure that it will allow for personalization, and we are not talking about making it look pretty. Instead, the platform should be able to display account and user information that is specific to the customer and offer a very personalized user experience. For example, Shopify plus platform let you personalize the checkout with powerful promotions via Shopify Scripts, if you want to see how does it work, go to www.shopify.com/plus/solutions/b2b-ecommerce 

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There should also be features such as volume discount that will be based on the recent history of the specific customer, permission to order from a budget that has been previously approved, the ability to simply re-order purchases that the customer has made in the past and so on. All of this is key because it will allow for better customer experience, which will end up bringing you more profit in the long run.

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Self-service

When we say self-service we mean that your platform should be able to allow your customers to do more than just place an order and fill out the payment information. Since these are other business owners, they should be able to manage their own accounts and find information, such as their purchasing history, they should be able to approve any quotas without having to pick up the phone to contact you and they should always be able to track their orders, since they will most likely be very large and very expensive. This is another thing that will help increase the quality of the user experience and something that the customers will really appreciate.

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Having all of the necessary information is the easiest way for you to find the perfect b2b ecommerce solution for your business in the USA, and that is exactly what we wanted to help you with today. Take the information we gave you above and compare it to the features that you need, as well as the features that the top platforms can offer you, and you will definitely be able to end up with the perfect solution.